the story behind derschutze

derschutze was founded by Yusuf Arif Yücel, a German designer with Turkish roots who grew up in East Hamburg. The district was home to people from countless different backgrounds, cultures, and traditions. Growing up in this environment exposed him to a wide range of influences from an early age, many of which would later shape the identity of the brand.

Unlike many fashion brands, derschutze did not begin with a business plan or the ambition of building a global company. It started as a creative project. As a teenager, Yusuf designed graduation hoodies for classmates, and during a year abroad his interest in design and self-expression continued to grow. What began as a hobby gradually evolved into a clothing brand.

The name derschutze originates from Schütze, the German word for the zodiac sign Sagittarius, which is also the founder’s own star sign. The name was chosen long before the brand became what it is today and has remained part of its identity ever since.

Over time, the meaning of the name has grown alongside the brand itself. While the name originally came from the founder’s zodiac sign, it has come to represent curiosity, exploration, and an openness to different perspectives. These values are reflected throughout derschutze’s collections, which often draw inspiration from different cultures, traditions, religions, landscapes, and artistic movements from around the world.

Today, derschutze is built around the idea that clothing can be more than just fashion. Through detailed artwork, embroidery, and craftsmanship, the brand aims to create pieces that tell stories and celebrate the beauty found across different cultures and perspectives.